Perspectives on growth, markets, and capital.
Observations and frameworks from BMGA Advisory on market entry, strategic repositioning, positioning, and investment — shaped by direct operating experience across Africa, the United States, and the Middle East.
Frameworks for decisions that matter.
The Repositioning Playbook: When Growth Is Not the Answer
For CEOs whose businesses have outgrown their original design, the real question is rarely how to grow faster — it is what to become next.
Designing Public-Private Partnerships That Actually Execute
The gap between PPP ambition and execution is rarely about capital — it is about the alignment structure set at the start. Lessons from across African markets.
Category Leadership in Emerging Markets
Leading categories that do not yet exist is a different exercise from leading established ones. The discipline of defining the space, then leading within it.
The Stakeholder Map Before the Business Plan
In most African markets, the operating stakeholder map determines entry viability more than the market opportunity itself. A note on sequencing.
The CEO Decision Window: Acting Before the Market Tells You To
The cost of delayed strategic decisions compounds quietly. A framework for reading the signals that precede the numbers.
Foreign Direct Investment: Position the Sector, Not Just the Country
Capital does not allocate to countries — it allocates to sectors that are positioned to absorb it. A reframing for national investment strategy.
Investor Lens: Assessing Market Viability Beyond the Deck
The diligence questions that matter most in African market entry rarely appear on investor committee templates. The ones we have learned to ask first.
Turnaround Without Overhaul: The Discipline of Strategic Repair
Not every underperforming business needs restructuring. Often the fix is narrower, faster, and quieter than the board instinct suggests.
Choosing the Customer You Will Be Great For
Segment prioritization is the quiet strategy lever that determines whether positioning compounds or dilutes. A practical approach.